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Digital and Social Media Marketing

The goal of SMM is to produce content that users will share with their social network.
Course Info
Inductin has designed a 10 Week Digital & Social Media Marketing Training program to enhance digital Literacy in term of social media marketing, SEO, blogging etc. This course also teaches how the skill of digital marketing can be incorporated in your own startups and entrepreneurial ventures. For Students & Job-Seekers:

Every month thousands of jobs are available for digital marketing experts. One don’t need a degree to qualify for the job, just need the right skills and experience is required. We will provide you the skills and knowledge you need to become a digital and social media marketing expert. Digital marketing is one of the fastest growing industry in the World. In Asia, the growth rate of this industry is 40% annually.

After completion of this training, students can;

  • Get job as Social Media Marketing professional
  • Earn by Digital Marketing as a Freelancer
  • Start a Digital & Social Media Marketing Business
  • Launch a start-up to become an Entrepreneur
  • Grow a Business Online from Scratch
  • Make Money as an Affiliate Marketer
  • Land a High-Paying Job in Digital Marketing
  • Work from Home as a Freelance Marketer
For Working professionals:

In today’s age, one cannot get to the next level of performance in an organization without knowing how to market online. After learning digital marketing one will be able to create strategies for online advertisement and produce 10 times better results organization.

For business owners & entrepreneurs:

Your no.1 goal as a business owner is to generate sales and profits for your company and digital marketing will help you achieve that. You will learn how to get attract buyers to your website and grow your sales almost overnight. As a business owner, you owe it to your business’s success to learn digital marketing.

Requirements
    No experience required.
  • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).
Who this course is for:
  • Pre-launch business owners who do not know where to get started.
  • Website owners who are struggling to get traffic and sales.
  • Anyone looking to start a pickup highly paid freelancing skill.

Course Overview:

TECHNICAL COMPETENCIES
  • Develop Vocabulary
  • Compose Paragraph
  • Compose Emails Content / Newsletter
  • Create a Blog
  • Generate, Research and Pitch Ideas for Posts
  • Create and Post Blog Content
  • Identify Niche for Blog
  • Explore Platforms for Affiliate Marketing
  • Select Niche for Affiliate Marketing
  • Create Content for Product
  • Develop Video Marketing Content
  • Generate, Research, and Pitch Ideas for Creative Writing
  • ? Perform Editing and Proofreading
  • Perform On-Page SEO
  • Perform Off-Page SEO
  • Establish Social Media Platform Profile
  • Manage Facebook Page Basic Info
  • Manage Facebook Page Basic Posting
  • Manage Instagram Page Basic Posting
  • Manage Twitter Page Basic Posting (Tweet)
  • Manage YouTube Basic Video Posting
  • Manage LinkedIn Page Basic Posting
  • Set Facebook Page Basic Settings
  • Manage Instagram Account Settings
  • Explore Mobile Marketing
  • Configure Blog
  • Perform Product Research
  • Generate Traffic for Affiliate Site
  • Integrate Google Analytics Profile and Account
  • Develop Content Marketing
  • Develop Digital Methods to Attract New and Existing markets
  • Develop Google Ads Campaigns
  • Conduct Keyword Research and Analysis
  • Manage Facebook Page Advanced Posting
  • Manage Facebook Group Settings
  • Manage Facebook Group Advanced Settings
  • Setup Business Blog
  • Promote Blog
  • Monetizing Blog and Linking Payment Methods
  • Measure Blog Performance (KPI)
  • Analyze / Monitor Insights on Social Media Platforms
  • Troubleshoot Google Analytics Issues
  • Perform Advanced Technical SEO
  • Perform Local SEO
  • Monitor Reports and Management
  • Integrate Google Search Console (GSC)
  • Analyse Google Analytics
  • Perform YouTube SEO
  • Manage Page Advanced Posting with Creator Studio
  • Set Facebook Page Advanced Setting
  • Monitor KPIs (Key Performance Indicators) via Facebook Insights
  • Manage Facebook and Instagram Ads
DIGITAL SKILLS
  • Operate digital media technology
  • Create user documentation
  • Create technical documentation
  • Use social media tools for collaboration and engagement
  • E-Commerce SEO (Search Engine Optimization)
  • E-Commerce SCM (Supply Chain Management)
  • E-Commerce Social Media Marketing

DURATION & Timings:

This is a 10 learning evening or weekend program.

Evening Classes: 3:30pm to 5:30pm, twice/week.

Weekend Classes: 6:30pm to 9:00pm

FEE: PKR 17,000